launch of The Water Efficiency Campaign

The Campaign focuses on the forecast that if nothing changes there could be a 5 Billion litre shortfall of water per day by 2055 and aims to effect a long term behavioural shift in the usage of water.

A new campaign to help us all save water

Let’s Save Water is a campaign to help everyone use less water by making small, everyday changes.

Why do we need to use less water?

England may seem wet, but many places do not have enough water. The climate is changing, meaning summers are drier and winters bring heavier rain. Both make it harder for rivers and reservoirs to refill.

England has clean, safe tap water. But we often use more water than we realise at home and at work. This means in many areas we are using water faster than nature can replace it.

Taking too much water from rivers, lakes and underground sources harms our environment and wildlife. It can make droughts last longer.

If nothing changes, by 2055 there may not be enough water to go around, and England could face a potential shortfall of 5 billion litres every day. That’s like 25 million people leaving the tap running for 20 minutes, every single day.

What can we do about it?

We need to act now, and everyone has a part to play.

The water industry is investing billions to upgrade the network – from fixing leaks to upgrading infrastructure and increasing supply.

But small changes from all of us at home and at work will make a big difference. Shorter showers, stopping drips in our toilets and taps and using water-saving appliances all add up.

How much water do you use daily?

Most of us don’t realise just how much water we use each day. In fact, the average person in England uses almost 140 litres a day. A lot of the time when we’re using water, it’s as part of daily routines that are so familiar, we don’t think about them.

But to avoid water shortages, we each need to save about 28 litres of water every day. And we need to save this water all year round, not just in the drier summer months or during droughts.

Everyday changes to help you save water:

• Cut your shower by two minutes and you will save 28 litres a day

• Swap a running tap for a washing up bowl, to save 10 litres per minute

• Fixing a leaky loo saves up to 5 full baths of water, 400 litres a day

• Swap regular mode for eco-mode on your dishwasher and washing machine to save 10 litres per wash

Find more information and things you can do at letssavewater.com